Navigate the Uncertainty. Lead with Clarity.
Joseph Kopser is a strategist, author, and combat veteran who helps organizations bridge the gap between technological shift and human leadership. Based in Austin, he works with leaders to operationalize the Catalyst Framework, transforming disruption into strategic opportunity.
About Joseph Kopser
West Point graduate and 20-year Army Veteran. Ranger School graduate, two combat tours in Iraq and Afghanistan, Bronze Star recipient. Co-founder of RideScout, the mobility aggregation platform acquired by Mercedes-Benz. President of Grayline Group, a strategic advisory firm helping organizations navigate technological and cultural disruption. Author of Catalyst: Leadership and Strategy in a Changing World. Named a White House Champion of Change for Veterans in Clean Energy. Member of the Army Science Board. Congressional candidate in Texas 21st District who drew record primary turnout. Civic leader and policy advocate based in Austin, Texas.
Keynote Speaking
Drawing on 20 years in the Army, including Ranger School and two combat tours, co-founding RideScout (acquired by Mercedes-Benz), and a Congressional campaign that drew record turnout, Joseph delivers actionable insights on leadership, disruption, and the Catalyst Model from Austin.
The Catalyst Framework: Leading Through Disruptive Change
In a world defined by volatility, uncertainty, and relentless change, organizations need more than a strategy. They need a framework for resilience. In this keynote, Joseph draws on his experience leading soldiers in combat, building a venture-backed startup, and advising Fortune 500 boards to introduce the Catalyst Model: a proven approach for turning disruption into a competitive advantage. Audiences will leave with a clear, actionable roadmap for building adaptive teams, making bold decisions under pressure, and fostering a culture where change becomes an accelerator, not an obstacle.
Combat to Boardroom: High-Stakes Leadership for the Future of Work
What can a West Point graduate, combat veteran, and Ranger School graduate teach your executive team about the future of work? Everything. Joseph bridges the gap between military precision and Austin's tech ecosystem, sharing hard-won lessons on leading through chaos, building trust in distributed teams, and making high-stakes decisions with incomplete information. This talk is designed for leaders who know the old playbook no longer works and are ready for a new one built on accountability, adaptability, and purpose-driven execution.
The Innovation Horizon: Navigating the Intersection of Tech, Policy, and People
The next decade will be defined by the convergence of transformative technologies, shifting policy landscapes, and evolving workforce expectations. Drawing on his experience co-founding RideScout, serving on the Army Science Board, and advising on smart cities and transportation policy, Joseph maps the innovation horizon for leaders. Audiences gain a strategic lens for anticipating where technology, regulation, and human capital are heading, and how to position their organizations at the forefront of that transformation.
Strategic Consulting
As President of Grayline Group, Joseph helps organizations grow by applying more than 30 years of leadership experience. From executive advisory to cultural transformation, he works directly with boards and CEOs to navigate technological and cultural change. Focus areas include Executive and Board Advisory, Innovation and Growth Strategy, Cultural Transformation, and Veteran and Military Transition Programs.
Work with Joseph
Three ways to engage, depending on where your organization is and what it needs most.
The Diagnostic
A structured strategy audit that surfaces the gaps between where your organization is and where it needs to be. Delivered in two to three weeks with a clear written findings report your leadership team can act on immediately. Includes in-depth interviews with key stakeholders, analysis of strategy, culture, and competitive position, and written findings delivered to leadership within three weeks.
The Catalyst Workshop
A full-day executive session built on the principles of Joseph's book Catalyst. Your leadership team works through the Catalyst Framework together, leaving with a shared language, a prioritized action plan, and the clarity to move fast in uncertain conditions. Includes pre-work and alignment session with Joseph, full-day on-site or virtual facilitated workshop, and post-session action plan and follow-up call.
Advisory Retainer
Ongoing access to Joseph for your leadership team. Strategic guidance as your organization navigates growth, disruption, or transformation. Structured around your cadence and priorities. Includes regular one-on-one and team advisory sessions, on-call access for time-sensitive decisions, and quarterly strategic reviews and priority setting.
Catalyst: The Book
Catalyst: Leadership and Strategy in a Changing World by Joseph Kopser. Available on Amazon. Joseph also publishes The Catalyst Letter, a newsletter on leadership and strategy in the age of disruption.
Contact
To inquire about speaking, consulting, or advisory engagements, email joseph@josephkopser.com or use the inquiry form on this page. Joseph's team responds within two business days.