Strategic Advisor · Keynote Speaker · Workshop Leader · Leadership Coach
Turn change into your next chapter of growth.
I help companies and organizations build, grow and move into new sectors. I give audiences and leadership teams a framework for change they can put to work right away. And I coach leaders one-on-one through what comes next.
West Point graduate · 20 years in the Army · Co-founder of RideScout, acquired by Mercedes-Benz · President of Grayline
How I can help
As Seen At & Trusted By
For most of my life — as an Army officer, entrepreneur, and civic leader — my work has centered on one goal: building the conditions for the next generation to thrive.
That means creating jobs, strengthening education, and preparing our kids for the future.
Today I work with leaders, companies, and organizations tackling the hardest problems of our time — helping them build strategies, partnerships, and opportunities that last far beyond any election cycle.
About
The Full Picture
Joseph is a West Point graduate and 20-year Army Veteran. He is a Ranger School graduate and served two combat tours, earning the Bronze Star for his leadership in high-pressure environments.
Before joining Grayline Group, he co-founded and led RideScout until its acquisition by Mercedes-Benz in 2014. He also served as an Executive-in-Residence at the McCombs School of Business.
A former member of the Army Science Board, Joseph mentored veteran entrepreneurs through The Bunker and applies the leadership framework from his book, Catalyst, in his consulting and advisory work.
Education
- West Point — B.S. Aerospace Engineering
- Harvard Kennedy School — Master's Degree
Military Honors
- Bronze Star
- Combat Action Badge
- Ranger Tab
- 20 years of service
Leadership
- President, Grayline Group
- Co-founder, RideScout (acquired by Mercedes-Benz)
- Special Advisor, UT Military & Veteran Affairs
- Inaugural Chair, CleanTX Board of Advisors
Recognition
- White House Champion of Change
- U.S. DOT Data Innovation Award
- 2025 Texas Business Hall of Fame Future Texas Business Legend Award
- Former Army Science Board Member
What I Do
Services & Expertise
Strategic Advisory
For companies and organizations that want to build, grow, manage change or expand into a new sector. As President of Grayline, I work directly with CEOs, boards and leadership teams on strategy, partnerships and the moves that open a new market.
Deliverables
- Strategic Disruption Audits
- C-Suite Advisory
- Multi-Year Roadmap Planning
Focus Areas
- Executive & Board Advisory
- Innovation & Growth Strategy
- Cultural Transformation
- Veteran & Military Transition Programs
Keynote Speaking
Drawing on 20 years in the Army — from Ranger School to combat operations — the co-founding of RideScout (acquired by Mercedes-Benz), and a Congressional campaign that drew record turnout, Joseph delivers actionable insights on leadership, disruption, and the Catalyst Model from Austin's tech innovation hub.
Deliverables
- Pre-Event Discovery Call
- The Catalyst Framework PDF
- Post-Keynote Executive Q&A
Signature Talks
The Catalyst Framework: Leading Through Disruptive Change
How to build resilient organizations that turn volatility into a competitive advantage.
- Sorting Signal from Noise: Learn a proven methodology to identify truly transformational "Catalysts" versus the daily "white noise" of media and market hype.
- The Three Pillars of Adaptation: Master the essential organizational tasks required to survive a paradigm shift: proactive Identification, strategic Decision-making, and structural Alignment.
- Overcoming the "Herd" Mentality: Understand the biological and institutional biases toward risk-aversion and learn how to create "safe spaces" for managed change and innovation.
Combat to Boardroom: High-Stakes Leadership for the Future of Work
Lessons from West Point and Austin's tech ecosystem on decision-making under pressure.
- The Bias Toward Action: Apply military first-principles analysis to rapidly diagnose complex problems and facilitate decisive movement even with incomplete information.
- Dismantling Strategic Silos: Implement cross-training and incentive realignment strategies to break down ossified departments and unify the entire organization under a shared mission.
- Decentralized Intelligence: Learn how to empower frontline leaders with firsthand tactical knowledge to support technology identification and strategy transformation.
The Innovation Horizon: Navigating the Intersection of Tech, Policy, and People
A strategic roadmap for the next decade of transportation, energy, and AI.
- The Convergence Effect: Analyze how the "perfect storm" of urbanization, technology-enabled infrastructure, and a revolution in mobility is fundamentally rewriting the rules of the private and public sectors.
- The Human-Tech Bridge: Identifying the critical "human-only" skills — creativity, communication, adaptability — needed to thrive alongside AI.
- Operationalizing Data Philanthropy: Leveraging data as a core asset to foster public-private collaboration and drive innovation.
Workshops
Speeches tell a room why change matters. Workshops get a team doing something about it. The Catalyst Workshop is a full-day session built on my book, Catalyst. From Combat to the Boardroom is a hands-on session for teams in the middle of a transition they did not choose.
1:1 Leadership Coaching
One-on-one work with leaders at a turning point: stepping into a bigger role, leaving the military, after an exit, or deciding what comes next. I have made those jumps myself, from Army officer to startup founder, from founder to acquisition, and on to leading Grayline. Together we work out where you are headed and build the plan to get there.
Signature Talks — In Detail
The Catalyst Framework: Leading Through Disruptive Change
In a world defined by volatility, uncertainty, and relentless change, organizations need more than a strategy — they need a framework for resilience. In this keynote, Joseph draws on his experience leading soldiers in combat, building a venture-backed startup, and advising Fortune 500 boards to introduce the Catalyst Model: a proven approach for turning disruption into a competitive advantage.
Audiences will leave with a clear, actionable roadmap for building adaptive teams, making bold decisions under pressure, and fostering a culture where change becomes an accelerator — not an obstacle.
Combat to Boardroom: High-Stakes Leadership for the Future of Work
What can a West Point graduate, Combat Veteran, and Ranger School graduate teach your executive team about the future of work? Everything. Joseph bridges the gap between military precision and Austin's tech innovation hub, sharing hard-won lessons on leading through chaos, building trust in distributed teams, and making high-stakes decisions with incomplete information.
This talk is designed for leaders who know the old playbook no longer works — and are ready for a new one built on accountability, adaptability, and purpose-driven execution.
The Innovation Horizon: Navigating the Intersection of Tech, Policy, and People
The next decade will be defined by the convergence of transformative technologies, shifting policy landscapes, and evolving workforce expectations. Drawing on his experience co-founding RideScout (acquired by Mercedes-Benz), serving on the Army Science Board, and advising on smart cities and transportation policy, Joseph maps the innovation horizon for leaders.
Audiences gain a strategic lens for anticipating where technology, regulation, and human capital are heading — and how to position their organizations at the forefront of that transformation.
Engagements
Work with Joseph
Four ways to engage, depending on where you or your organization are and what you need most.
The Diagnostic
Clarity before action.
A structured strategy audit that surfaces the gaps between where your organization is and where it needs to be. Delivered in two to three weeks with a clear written findings report your leadership team can act on immediately.
- In-depth interviews with key stakeholders
- Analysis of strategy, culture, and competitive position
- Written findings delivered to leadership within three weeks
The Catalyst Workshop
One day. Lasting alignment.
A full-day executive session built on the principles of Joseph's book Catalyst. Your leadership team works through the Catalyst Framework together, leaving with a shared language, a prioritized action plan, and the clarity to move fast in uncertain conditions.
- Pre-work and alignment session with Joseph
- Full-day on-site or virtual facilitated workshop
- Post-session action plan and follow-up call
Advisory Retainer
Strategic guidance on demand.
Ongoing access to Joseph for your leadership team. Strategic guidance as your organization navigates growth, disruption, or transformation. Structured around your cadence and priorities.
- Regular one-on-one and team advisory sessions
- On-call access for time-sensitive decisions
- Quarterly strategic reviews and priority setting
1:1 Leadership Coaching
Your next chapter, on purpose.
Coaching for one leader at a time. For executives stepping into a bigger role, veterans moving into the private sector, and leaders after an exit who are deciding what to build next.
- A first conversation to define the goal
- Regular one-on-one sessions, in person in Austin or virtual
- Help with the story, network and decisions your next step needs
Read & Subscribe
The Kopser Canon
Catalyst
Co-authored by Joseph, Catalyst is a guide to leadership and change that draws on his experience as a Ranger School graduate, tech entrepreneur, and civic leader. The book lays out a practical framework for driving meaningful transformation within organizations and careers.
The Catalyst Model shapes Joseph's public speaking and consulting work, offering audiences and clients a repeatable system for turning disruption into opportunity.
Get the Book →USTomorrow
A weekly newsletter on jobs, education, and the technological future of our nation. Joseph shares insights drawn from his work with Texas companies, university advising, and decades of leadership across the military and private sectors.
Join leaders and changemakers who want practical perspectives on the issues that matter most.
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Interviews
Joseph Kopser on Leadership & the Catalyst Model — Watch on YouTube
Let's Build What's Next.
Ready to navigate the challenges of tomorrow? Get in touch to discuss consulting, speaking, or advising opportunities.