Strategic Advisor · Keynote Speaker · Workshop Leader · Leadership Coach
I help companies and organizations build, grow and move into new sectors. I give audiences and leadership teams a framework for change they can put to work right away. And I coach leaders one-on-one through what comes next.
West Point graduate · 20 years in the Army · Co-founder of RideScout, acquired by Mercedes-Benz · President of Grayline
As Seen At & Trusted By
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Free Tool
Six questions, about two minutes. You get a score on the three things every organization has to get right to turn change into growth.
Engagements
Four ways to engage, depending on where you or your organization are and what you need most.
For companies and organizations that want to build, grow, manage change or expand into a new sector. As President of Grayline, I work directly with CEOs, boards and leadership teams on strategy, partnerships and the moves that open a new market.
Clarity before action.
A structured strategy audit that surfaces the gaps between where your organization is and where it needs to be. Delivered in two to three weeks with a clear written findings report your leadership team can act on immediately.
Strategic guidance on demand.
Ongoing access to Joseph for your leadership team. Strategic guidance as your organization navigates growth, disruption, or transformation. Structured around your cadence and priorities.
Drawing on 20 years in the Army, from Ranger School to combat operations, the co-founding of RideScout (acquired by Mercedes-Benz), and a Congressional campaign that drew record turnout, Joseph delivers actionable insights on leadership, disruption, and the Catalyst Model from Austin's tech innovation hub.
In a world defined by volatility, uncertainty, and relentless change, organizations need more than a strategy. They need a framework for resilience. In this keynote, Joseph draws on his experience leading soldiers in combat, building a venture-backed startup, and advising Fortune 500 boards to introduce the Catalyst Model: a proven approach for turning disruption into a competitive advantage.
Audiences will leave with a clear, actionable roadmap for building adaptive teams, making bold decisions under pressure, and fostering a culture where change becomes an accelerator, not an obstacle.
What can a West Point graduate, Combat Veteran, and Ranger School graduate teach your executive team about the future of work? Everything. Joseph bridges the gap between military precision and Austin's tech innovation hub, sharing hard-won lessons on leading through chaos, building trust in distributed teams, and making high-stakes decisions with incomplete information.
This talk is designed for leaders who know the old playbook no longer works and are ready for a new one built on accountability, adaptability, and purpose-driven execution.
The next decade will be defined by the convergence of transformative technologies, shifting policy landscapes, and evolving workforce expectations. Drawing on his experience co-founding RideScout (acquired by Mercedes-Benz), serving on the Army Science Board, and advising on smart cities and transportation policy, Joseph maps the innovation horizon for leaders.
Audiences gain a strategic lens for anticipating where technology, regulation, and human capital are heading, and how to position their organizations at the forefront of that transformation.
Speeches tell a room why change matters. Workshops get a team doing something about it. The Catalyst Workshop is a full-day session built on my book, Catalyst. From Combat to the Boardroom is a hands-on session for teams in the middle of a transition they did not choose.
A full-day executive session built on the principles of Joseph's book Catalyst. Your leadership team works through the Catalyst Framework together, leaving with a shared language, a prioritized action plan, and the clarity to move fast in uncertain conditions.
One-on-one work with leaders at a turning point: stepping into a bigger role, leaving the military, after an exit, or deciding what comes next. I have made those jumps myself, from Army officer to startup founder, from founder to acquisition, and on to leading Grayline. Together we work out where you are headed and build the plan to get there.
Praise
“I am still receiving comments from attendees about how AMAZING he was. The amount of research and effort he put into learning about our community, our industry, and our speakers' bios was unlike anything I have experienced. ... Within 10 minutes of him starting the program, my heart was bursting with pride.”
“Joseph is always entertaining and knowledgeable. I have seen him speak dozens of times and audiences love him. His range of expertise, energy, transportation, security, leadership, innovation, entrepreneurship policy, and public service, is astonishing. He is my go-to-guy when I am organizing a public event and I need a keynote speaker to share insights in an engaging way.”
“Joseph is one of the most compelling speakers we've ever had present at the Austin Forum on Technology & Society in our 13 year history. His ability to convey the societal importance of technologies to audiences with a huge range of technical backgrounds, from novice to expert, and have everyone come away feeling both informed and inspired is remarkable and rare.”
For most of my life, as an Army officer, entrepreneur, and civic leader, my work has centered on one goal: building the conditions for the next generation to thrive.
That means creating jobs, strengthening education, and preparing our kids for the future.
Today I work with leaders, companies, and organizations tackling the hardest problems of our time, helping them build strategies, partnerships, and opportunities that last far beyond any election cycle.
Joseph is a West Point graduate and 20-year Army Veteran. He is a Ranger School graduate and served two combat tours, earning the Bronze Star for his leadership in high-pressure environments.
Before joining Grayline Group, he co-founded and led RideScout until its acquisition by Mercedes-Benz in 2014. He also served as an Executive-in-Residence at the McCombs School of Business.
A former member of the Army Science Board, Joseph mentored veteran entrepreneurs through The Bunker and applies the leadership framework from his book, Catalyst, in his consulting and advisory work.
Co-authored by Joseph, Catalyst is a guide to leadership and change that draws on his experience as a Ranger School graduate, tech entrepreneur, and civic leader. The book lays out a practical framework for driving meaningful transformation within organizations and careers.
The Catalyst Model shapes Joseph's public speaking and consulting work, offering audiences and clients a repeatable system for turning disruption into opportunity.
Get the Book →How Change Works. 26 pages, PDF, no sign-up.
A weekly newsletter on jobs, education, and the technological future of our nation. Joseph shares insights drawn from his work with Texas companies, university advising, and decades of leadership across the military and private sectors.
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Ready to navigate the challenges of tomorrow? Get in touch to discuss consulting, speaking, or advising opportunities.